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Our history

The Tale

A small Marrakesh shop began a family habit: know the rug completely before it leaves your hands.

Follow the thread
  1. Editorial reconstruction of a small Marrakesh rug shop in 1952
    Editorial reconstruction—not an archival photograph.

    The first shop

    It began with one small shop.

    Our grandfather opened it in Marrakesh in 1952.

  2. Two Moroccan children play with freshly washed wool beside a High Atlas river
    Editorial reconstruction—not an archival photograph.

    A family habit

    Before it was work,
    it was play.

    Wool, water, questions. The material came first.

  3. Vorug's sibling founders working among rug samples and measured plans on their Marrakesh atelier floor

    The next generation

    Two points of view.
    One shared purpose.

    Different questions, resolved to one standard.

  4. Vorug's sibling founders discuss a measured room with an American interior designer by video call

    Before the order

    We answer the questions before you order.

    Nothing important should disappear between the atelier and your floor.

  5. An artisan weaving a made-to-order rug at a loom in Marrakesh

    Made to order

    Every order starts with your room.

    Work starts with a real order—not a warehouse forecast.

Made to order in Marrakesh

Made here. For nowhere else.

We resolve the rug around your room, then place the order directly with the atelier. What returns is made for one address.

Begin with your room
An artisan trims an ivory wool rug on a timber loom in Marrakesh
A made-to-order ivory wool rug fitted to a quiet contemporary room
  1. One room
  2. One atelier
  3. One made-to-order rug
A completed Vorug rug in a quiet contemporary Marrakesh living room
Made in Marrakesh / At home here Bring us the room.
We’ll help with the rug.
Choose a design, order a sample or send your dimensions. We will help settle the scale, material and quote. Shop made-to-order rugs Plan a custom size